XINGU is a modern Chinese restaurant located in the heart of Bangkok’s Sathorn district. Its name—derived from the concept of "new meets old"—reflects its culinary philosophy: authentic Chinese dishes reimagined in a contemporary style. While the core brand identity had already been developed, the client sought to enhance the physical space to better align with the brand’s lively, bold, and neon-bold color.



TASK

To transform the restaurant’s interior atmosphere to feel more dynamic, vibrant, and brand-aligned—reflecting XINGU’s fusion of tradition and modernity. The aim was to amplify visual storytelling through color, light, and playful cultural references, while keeping the core layout intact. The environment should support the dining experience and communicate the restaurant’s modern Chinese DNA in an engaging, shareable way. By design new lighting and props.

All decorative artwork and wall painting are designed to represent the concept "new meets old”.