A cafe own by Mr.Maxim, owner of Holdem, Thai famous street wear brand. Wants to create a cafe under his daughter name ‘Vegas’. The cafe located in the midst of a car lovers community (car customizers shop, car showrooms to car care).
Reflecting Max and friends a lifestyle hub for Street Billionaires and a place to showcase famous Thai graffiti artists and a new fashion street wear brand designed by Mr. Max Hold’em.



TASK

Create concept , brand character and art direction that makes reflect client’s lifestyle that blend in the existing space (a space decorate in another concept - Mediterranean luxury style).

Create brand value and stories which understandable for customers.