UTOPIA is a modern agency that facilitates global water-based shipping services, acting as a crucial link between cargo senders, ship owners, and recipients. As an intermediary in a complex logistics ecosystem, UTOPIA brings structure, clarity, and reliability to every shipment — ensuring smooth communication and connection between all parties.




TASK

To develop a comprehensive brand identity (CI) that reflects UTOPIA’s role as a trusted connector in the world of maritime logistics. The brand should communicate trust, efficiency, and international reach, while also feeling modern, forward-thinking, and professional.

The logo design, as shown, uses a bold yet minimal approach. The arc symbolizes connection and movement, reinforcing UTOPIA’s role as the link between key players in the shipping world.
As the goal to build a future-ready brand that positions UTOPIA as a trusted, modern, and professional shipping service agency — one that connects the world with ease and confidence.