Tellmysaga is a Bangkok-based boutique hospitality consulting company led by a former hotelier turned strategist. Which helps luxury hotel and resort around the world unlock their potential through powerful brand positioning, guest experience design, and marketing strategy.

Inspired by the Swedish word "saga" (story), our name reflects what we deliver—brand stories that inspire guests, align teams, and drive growth.

As trusted hospitality business consultants in Thailand and across Asia, they partner with hotel owners and operators to rebrand, reposition, or launch new properties.




TASK

TellmySaga has been established for some time, and with the company’s operations expanding in scale, the client now seeks to refine its brand identity. The vision is to transition from the current modern and approachable look to one that conveys a greater sense of luxury, credibility, and professionalism. To realize this transformation, the client is requesting the creation of an iconic logo inspired by runes and rooted in Nordic design aesthetics, alongside a refreshed color palette that moves away from the bright turquoise green toward a more subdued and sophisticated tone. In addition, the project encompasses the design of a full suite of brand collaterals as well as a complete website redesign, ensuring every touchpoint reflects the elevated identity and aligns seamlessly with the company’s new direction.

See full web design at
www.tellmysaga.com