SUKEE Mala Hotpot brings the bold, authentic flavors of Chinese mala cuisine to Bangkok, developed by the original founder of Da Long Yi hotpot in Malaysia. The goal was to create a brand identity that communicates its hotpot specialty clearly, while embracing Thai cultural cues to connect with local customers.




TASK

The client wanted a logo that clearly signals “hotpot” at a glance and feels rooted in Thai visual culture. And the CI that gives original Chinese feels. The brand needed to stand out in a competitive market while being easy to recognize and remember.