Quick Repair was founded by a powerhouse trio of automotive industry veterans in Thailand:
Maxim Holdem, a leading automotive influencer and supercar icon,
Champ, owner of Masterpiece — Thailand’s most renowned auto body and paint workshop,
Bum, a dynamic young entrepreneur bringing fresh vision to the team.

Together, they set out to solve a common but overlooked problem faced by most car owners — minor paint scratches that traditionally require full panel repainting, long turnaround times, and unnecessarily high costs.
Quick Repair is the first specialized express paint repair workshop in Thailand, focusing on spot repair techniques without the need to dismantle parts. The service guarantees both speed and quality, backed by the reputation of Masterpiece Garage.
Using cutting-edge European spot-repair paint technology and performed by expert technicians handpicked by the three founders, Quick Repair is setting a new standard in smart, efficient, and affordable auto paint repair.




TASK

Design full brand identity and CI system for Quick Repair — from concept to execution. This includes a comprehensive brand book covering logo usage, typography, color palette, visual direction, tone of voice, and application guidelines across digital and physical touch-points. Along with the tagline "Drive Your Flawless Dream" .
The logo design was crafted to be clear, bold, and direct, capturing the essence of the brand’s mission: quick, reliable, and no-nonsense auto paint repair. Its simplicity makes it instantly recognizable, while its modern styling positions Quick Repair as a forward-thinking player in the Thai automotive service market.