James Boulangerie is a renowned bakery brand founded by Chef James, Iron Chef Thailand Champion. Well known for its signature croissants and artisanal charm, the brand has cultivated a strong emotional connection with its audience through both culinary excellence and aesthetic storytelling.




TASK

To create a 2024 calendar as a New Year gift for customers — a piece that reflects the warmth, creativity, and artisanal soul of the brand. This calendar is not just functional, but also a heartfelt gesture of gratitude, designed to be displayed and enjoyed all year long.




DESIGN DIRECTION

The calendar embraces a collage-style visual language, blending playful hand-drawn illustrations with layered paper textures and warm tones. The tone is joyful, uplifting, and full of character — a celebration of the brand’s world and the happiness it brings.