Fragment Garage was founded by a group of seasoned professionals who have spent decades immersed in Thailand’s automotive industry. The founding team created Fragment Garage with the ambition of becoming Thailand’s ultimate car customization hub — offering complete, tailor-made automotive transformations. From conceptual design, color customization, and bespoke interior/exterior builds, to engine tuning and performance enhancement, Fragment Garage delivers fully personalized experiences for car lovers.
With no limits on creativity, Fragment Garage positions itself as a true Car Tailoring Shop, where every component of a vehicle can be custom-designed to match the owner’s desires — all executed by highly skilled technicians handpicked by the expert founding team.




TASK

To design a full Corporate Identity (CI) and Brand Book for Fragment Garage, establishing a bold, futuristic, and customizable brand image that reflects its deep expertise and forward-thinking philosophy in the world of car modification.

Client Direction:
The client specifically requested an icon inspired by sci-fi aesthetics, particularly drawing visual cues from the Transformers universe — embodying precision, strength, and intelligent design. To deliver a visually cohesive, memorable, and future-forward identity system that positions Fragment Garage as the go-to destination for limitless car customization — blending automotive artistry with engineered perfection.