BLESS
2023

Bless is Postbiotics pineapple Shot to Improve Mental Health & Sleeping Quality. With their 2 product lines : Collagen and Stress relieves
TASK
Create a brand logo, art direction and packaging design that reflect their criteria which are
Brand Personality :
70% Competence for reliability
on scientific matters and hard-working & successful as our target market is and wants to be.
30% Up to date & trendy
as approachable and brighten up customers
Brand Archetype :
THE MAGICIAN “Turn mess into miracle”
Transformation, renewal, magic, Foundational knowledge — solution finder
Charismatic, influential, and very perceptive, the Magician turns dreams or ideas
into reality for others.
Brand Target :
Office Worker – White Collar
People who struggle with sleeping problems or stress who interest in both physical, mental health
and well-being to maintain inner balance